Car Free Day: Making It Work

(photo: National Post)
When 87 year old Mississauga Mayor Hazel McCallion biked 7 kilometres to her office on September 22nd 2008, it signaled the success of Car Free Day. The act allowed the Sierra Club Ontario to celebrate its success in getting politicians and governments onboard with our movement. After all, when the “Queen of Sprawl”ť comes on board as a transit and active transportation advocate, change is truly happening.
A lot of hard Sierra Club Ontario work and sweat produced a dramatic transformation in Toronto and Mississauga. This difficult journey began back in 2001 with the Club introducing Car Free Day to the City of Toronto. It is an understatement to say that at the time the City did not immediately see the wisdom of joining the United Nations and the European Union in supporting the concept of urban mobility not dependent on cars.
Our first successful event on St. George Street lead to neighbourhood CFD celebrations. But, several attempts at creating a working partnership with the City failed to gain traction. Then, in 2006, Councillor Adam Giambrone, now Chair of the TTC, became the catalyst that brought the City and the Club into Car Free Day partnership. Councillor Kyle Rae also stepped up and offered to host Toronto’s first official CFD in his ward on Yonge-Dundas Square and the adjacent part of Yonge Street. Mayor David Miller and his office came onboard.
Toronto Car Free Day 2008 was the biggest and best attended to date. Over 100,000 people participated. The event highlight was Mayor Miller introducing and turning the stage over to Canadian Idol’s Mookie Morris.
2008 also saw CFD catch on big time in Mississauga—just look at Mayor McCallion’s ride. With the lead sponsorship of the Ontario Ministry of Transportation (MTO), SCO produced Car Free Day in the GTA 2008. Mississauga held its first public CFD celebration on September 20th which set the stage for the Mayor’s ride which the media loved.
Globally, Car Free Day typically enjoys its greatest success when governments join the party in a big way. Sierra Club’s success in Southern Ontario has followed that formula. Starting with our initial 2001 unofficial event, year by year the Club has increased government buy-in of CFD. The Government of Ontario has committed, through MTO, to again be top sponsor. Our working partnerships with the Cities of Toronto and Mississauga are continuing as we get ready for Car Free Day in the GTA 2009. Mississauga’s enthusiasm is extending their CFD commitment into a second big event. July 1st in Mississauga will be Car Free Canada Day.
Car Free Day has caught on big in the GTA with bigger and better to come. The September celebration also has become the day when the legion of Sierra Club volunteers come out to work, play and party.
We’ll see you in September (or, hopefully, before).
Posted by Dan McDermott, Director on 05/24